INSIGHT

ACCELERATOR

Consumer &

Marketplace 
Insights

Plan, execute, and deliver actionable consumer and marketplace research projects that drive growth

Make your next move with confidence

Do you want to:

  • Grow your business…but you’re not sure where to focus your efforts?

  • Better connect with consumers…but you’re not sure how?

  • Evolve you current product portfolio…but you’re not sure what improvements to make that will resonate with consumers?

Consumer Research:

Spot Consumer Trends
Before the Competition

Triangulate multiple data sources
to highlight key insights with consumers
and the marketplace

Identify Insights
to Grow the Business

Leverage consumer and marketplace insights
to identify key opportunities
for growth

Make Decisions
with Confidence

Ensure you know
the consumer and marketplace context
to inform key decisions

Consumer Muse/Segmentation

New Product Opportunities

Marketplace Opportunities

Competitive Landscapes

Consumer Needs Analysis and Prioritization

Consumer Brand and Product Perception

Shopper/Buyer Consumer Journey Mapping

+More

Specific Areas of Focus:

With extensive experience in consumer and marketplace research,
I can bring the knowledge you need to make decisions
with confidence.

Background:

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Current & Previous Clients:

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Urban Outfitters

Confidential
(large outdoor brand)

Murphy Research
(supporting CPG clients)

  • Urban Outfitters

    Back-to-School
    Survey
    Analysis
    Presentation

  • Confidential

    Segmentation Consumer Profiling
    Analysis
    Highlights Presentation

  • Gatorade w/ Murphy Research

    Innovation Workshop
    Workshop Facilitation

  • Nike

    Brand Strength Tracking
    Program Implementation
    Survey Design
    Insights
    Reporting

  • Confidential

    Segmentation Communication Strategy

    Strategy

  • Urban Outfitters

    Men’s Shopper Analysis
    Quantitative Analysis
    Presentation

  • Nike

    Holiday Shopping Digital Best Practices
    Consumer Trends
    Competitor Analysis
    Recomentation Presentation

  • Capri Sun w/ Murphy Research

    Meta-Synthesis
    Synthesis of Research
    Key Learnings Presentation

  • Urban Outfitters

    Partnerships and Collaborations
    Quantitative Analysis | Presentation

  • Nike

    Basketball Competitive Landscape
    Consumer Trends
    Competitor Analysis
    Key Opportunities Presentation

  • Urban Outfitters

    Men’s Shopper Deep Dive
    Diary Study
    Synthesis
    Key Findings Presentation

  • Nike

    Walking Market Opportunity Assessment
    Consumer Trends
    Competitive Analysis
    Product Line Recomendation
    White Space Opportunities

Testimonials:

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“When it comes to identifying complex shifts in the consumers perspective of global brands and marketplace trends to help inform global brand and business strategy, you could not wish for a better partner.”

— Sarah Kay

“This was an excellent session. The new approach and added synthesis with clear takeaways are powerful.”

— Nike Leadership Member

“Most tangible and actionable presentation
I have seen here (at Nike).”

— Nike Leadership Member