I am an experienced leader of consumer insights and analytics with a proven track record of enhancing consumer knowledge and driving strategic decisions. I have focused my career on how to better understand the consumer and adjust to meet their needs; doing this specifically for the sports and outdoor industry is my passion.

Extensive experience with sports product brands and deep market research knowledge, coupled with years of teaching in an industry-leading sports product management graduate program make me uniquely qualified to help your team best leverage consumer insights.

I look forward to working together to create a culture of insights excellence that fuels the next wave of innovation.

ABOUT ME

EXPERIENCE

MARKET RESEARCH EXPERIENCE
NIKE
Global Consumer Insights: Marketplace Trends
Global Consumer Insights: Consumer Strategy and Insights
Global Consumer Insights: Decision Science


TEACHING EXPERIENCE
UNIVERSITY OF OREGON - LUNDQUIST COLLEGE OF BUSINESS
Professor Pro-Tem of Consumer Research – Sports Product Management Masters Program
- Excellence in Education Award recipient for leadership and teaching of students (2024)
- Faculty Award recipient for exceptional teaching, mentoring, and care of students (2022)


BUSINESS EXPERIENCE
NIKE
North America Direct-to-Consumer Brand Director
Global Nike Sportswear Brand Director
Global Marketing Development Program Brand Manager
Women’s Training Strategic Planning Graduate Intern


EDUCATION
HARVARD BUSINESS SCHOOL
DARTMOUTH COLLEGE

Sarah Kay (former Head of Brand Innovation at Nike) -

“When it comes to identifying complex shifts in the consumers perspective of global brands and marketplace trends to help inform global brand and business strategy, you could not wish for a better partner.”

Courtney Ratkowiak (Senior Director of Consumer, Concepts and Sports Research at Nike) -

“Steve uses his deep knowledge of both Brand and Strategy to make sure consumer & marketplace insights are relevant and actionable for the business. He is good at telling concise, compelling stories with data, and sharing that data in a way that makes people listen. Steve is also great at connecting the dots between different data sources, and stays in touch with up-and-coming trends and threats, which makes his work even more effective.”